Amazon Brand Analytics API: What's Available and the No-Code Alternative

The question comes up regularly on seller forums and developer boards: is there an API for Amazon Brand Analytics? The short answer is no. The longer answer explains why — and what your actual options are for getting Brand Analytics data into a usable format without manual copy-paste.

What Amazon Actually Provides via SP-API#

The Selling Partner API (SP-API) is Amazon's official programmatic interface for accessing Seller Central data. It covers a significant amount of operational information: orders, inventory, fulfillment, pricing, catalog, and reports. For developers integrating Amazon data into external systems, it's the legitimate path.

SP-API includes a Reports API with dozens of report types. Some of these are useful for Brand Analytics-adjacent data:

• GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT — Returns top search terms data for a specified period. This covers search frequency rank and the top three clicked ASINs per term, but it's a flat export designed for bulk download, not a real-time API endpoint.
• GET_SALES_AND_TRAFFIC_REPORT — Business report data with sessions, page views, units ordered, and conversion rates at the ASIN level.
• GET_VENDOR_REAL_TIME_INVENTORY_REPORT — Vendor-specific inventory feed, not relevant for third-party sellers.

These SP-API reports are useful but they are not the full Brand Analytics dataset. The critical gap: there is no SP-API endpoint for Search Query Performance (SQP) data.

What SQP Data Is Not in SP-API#

The Search Query Performance report is the most valuable dataset in Brand Analytics. It shows, for your registered brand, exactly how many searches occurred for each keyword, how many impressions your products received, how many clicks you captured, and what share of all purchases you won.

None of these metrics — click share, conversion share, impression count, cart add count, purchase count — are available through SP-API. The GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT type gives you Amazon's top search terms with limited click and conversion share snapshots for the top three ASINs, but it does not give you your brand's specific performance metrics for those terms.

This is not an oversight. SQP data is computationally derived from Amazon's internal transaction logs and is served inside the Brand Analytics dashboard. There is no publicly documented mechanism for third-party applications to retrieve this data programmatically.

The Four Data Sources Sellers Confuse#

Understanding this correctly requires separating four distinct data sources:

1. SP-API Reports (programmatic) What it covers: orders, inventory, fulfillment, sales reports, limited Brand Analytics exports What it doesn't cover: SQP metrics, full ASIN-level Brand Analytics, niche-level search trends Requires: Developer registration, IAM credentials, ongoing maintenance

2. Brand Analytics Dashboard (Seller Central UI) What it covers: Everything in Brand Analytics — SQP, Top Search Terms, Market Basket, Repeat Purchase, Demographics, Item Comparison What it doesn't cover: Real-time data (72-hour lag for most reports), competitor SQP data Requires: Brand Registry enrollment, manual navigation per report

3. Third-Party Tool Estimates What it covers: Estimated search volumes, reverse ASIN research, keyword difficulty scores What it doesn't cover: Actual click share, actual conversion share, your brand's specific SQP metrics Requires: Subscription, API key setup with those tools

4. Browser-Based Extraction (what AMZBoosted does) What it covers: Identical to what the Brand Analytics dashboard shows — because it reads from the same rendered interface What it doesn't cover: Data Amazon doesn't expose in the dashboard Requires: Browser extension, active Seller Central session

Why No Public SQP API Exists#

The absence of a public Brand Analytics API isn't a technical limitation — it's a data privacy and competitive architecture decision. SQP data reveals brand-specific performance metrics that Amazon may not want broadly accessible to third-party aggregators. If a public SQP API existed, competitors could theoretically access each other's keyword performance data or aggregate cross-brand market share data at a scale Amazon hasn't authorized.

Amazon's approach has been to make Brand Analytics available inside Seller Central as a direct benefit to Brand Registry sellers, without creating external API access that would allow that data to flow outside of Seller Central's access controls.

The GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT SP-API report appears to be a deliberate compromise: it provides some search term data useful for category research, without exposing brand-specific performance metrics at the SQP level.

The Actual Options for Getting Brand Analytics Data Out#

Given this architecture, sellers and developers trying to work with Brand Analytics data at scale have three paths:

Option 1: SP-API Integration (Partial Coverage)#

If you have development resources and need Brand Analytics data integrated into a data warehouse or BI platform, SP-API is the officially supported path. You'll get the GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT data reliably, but you'll have a permanent gap for SQP metrics.

Setup requirements:

• Register as a Selling Partner API developer
• Create an IAM user with appropriate permissions
• Complete Amazon's security review process
• Maintain credentials and handle token refresh
• Typical time to working integration: 2-4 weeks for a developer

This path makes sense for large operations building custom analytics infrastructure. It's overkill for most sellers.

Option 2: Manual Export from Seller Central (No Code, Incomplete)#

You can download Brand Analytics reports directly from the Seller Central interface using the native export buttons. For Top Search Terms, Amazon provides a CSV export. For SQP, the export is paginated and doesn't always capture the full dataset in a single pull.

The problems:

• SQP export is paginated — full data may require multiple downloads
• No automated scheduling — you have to remember to do it weekly
• Data format changes across periods make stitching history together manually error-prone
• You lose historical data if you don't pull it before the retention window closes

This works for occasional lookups but breaks down as a systematic data workflow.

Option 3: Browser-Based Extraction (Full Coverage, No Code)#

AMZBoosted's approach reads the data Amazon has already rendered in your Seller Central interface. When you navigate to the SQP dashboard in Brand Analytics, the data is already loaded in your browser — it came from Amazon's servers when the page loaded. AMZBoosted's browser extension reads that rendered data and converts it into a clean structured export.

This approach captures every metric the dashboard shows:

• Full SQP table including all keyword rows, not just the first page
• Click share and conversion share with full decimal precision
• Search query volume, impressions, clicks, cart adds, purchases
• Historical periods by navigating to the relevant date ranges automatically

No SP-API registration. No developer setup. No credential management. The data fidelity is identical to what's in the dashboard because it's the same data — just extracted and structured automatically instead of copied manually.

The SQP History Problem (and the Browser Solution)#

One specific challenge that illustrates why SP-API alone isn't sufficient: building a historical time series of your SQP data.

Amazon's SQP retention goes back approximately two years, but you can only view one period at a time in Seller Central. SP-API's Brand Analytics report type doesn't support historical range requests with keyword-level granularity. To build a multi-period SQP dataset using only official tools, you need to either manually export each period individually or develop a custom integration that runs scheduled SP-API calls and stores the output.

AMZBoosted's SQP History tool automates this by navigating through your historical SQP periods and pulling the data automatically, building a time series without any manual intervention. This is the kind of workflow that requires a significant development investment via SP-API but takes three minutes to set up via the browser extension.

What to Expect If You Try to Build SP-API Brand Analytics Integration#

If you do decide to pursue the SP-API route for Brand Analytics, here are the realistic limitations to set expectations against:

The pattern is clear: SP-API covers operational reports well, but the most analytically valuable Brand Analytics reports — particularly SQP — have no programmatic equivalent.

Practical Recommendation#

For sellers who need Brand Analytics data actionable and current:

1. Use AMZBoosted for SQP and full Brand Analytics extraction. The browser-based approach is the only method that captures the complete dataset without developer resources.

2. Use SP-API only if you're building a custom data pipeline that needs to integrate with a data warehouse or BI tool, and are prepared to accept the SQP gap.

3. Don't rely on third-party tools for SQP-equivalent data. No external tool can estimate click share or conversion share accurately because that data doesn't exist outside of Amazon's systems.

The common mistake is assuming that because SP-API exists, a full Brand Analytics API exists. It doesn't. The data you need for keyword strategy — actual impression counts, your exact click share, conversion share by keyword — lives in Brand Analytics, accessible only through the Seller Central interface or a tool that reads that interface directly.

That's not a workaround. It's the most accurate data Amazon produces, and AMZBoosted's extraction approach gets you every row of it without any code.